7 most famous logos

7 most famous logos

7Adidas Logo Makes You Work Harder

Adidas manufactures sports clothing and accessories, but it’s probably most known for the shoes. The name “Adidas” originated as a combination of the first and last name of the company’s creator, Adolf Dassler. Even at the very beginning, Adidas put heavy interest into marketing, with “the brand with the three stripes” almost becoming their motto. Throughout time, the company’s logo has changed, but has always incorporated the three stripes. The current logo features three slanted stripes in a triangle shape, but referencing the logo of times past isn’t all that’s represented here. This new logo symbolizes a mountain, a metaphor for the challenges and perceivable goals that all athletes must meet and overcome.

6Mitsubishi Logo Shows Company Lineage

Mitsubishi was first established as a shipping firm in the 1800s and involved the merging of two groups to become one company. The logo represents this by combining two “crests”—the three-leaf crest Labelsof the Tosa Clan and the Iwasaki family crest, which showed three diamonds stacked on top of each other. The three diamonds are said to signify reliability, integrity, and success and are colored red because red denotes confidence and attracts customers to the brand.

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5Google Logo Is A Rebel

The Google logo appears to be made of fairly humble, simple colors with no flashy font or symbols, but even simple colors can have a deep relation to company image. During the creation of the Google logo, designers wanted a way to display a sense of playfulness without bulky objects or symbols in the logo limiting what they could do. This was initially achieved by skewing some of the letters, but this idea was scrapped and instead focus was directed toward color. The current logo features a pattern of primary colors being broken with a single letter shown in the secondary color of green. The broken pattern represents playfulness and the idea that Google isn’t a company that plays by the rules.

4Animal Planet Logo Is Feral

The Animal Planet logo used to be an elephant reaching out to a miniature Earth. An animal and a planet—that’s simple enough. The channel relaunched in 2008 with the intention of appealing to a wider audience and the elephant-globe logo was replaced. With its relaunch, Animal Planet sought to rid itself of the slow and boring pace associated with documentaries for more primal and exciting programming, and they attempted to present a new logo to match. The new logo is said to represent instinct, with the shades of green bringing to mind images of a jungle and feelings of primal urges, emotion, and “animalistic boldness”. That’s a lot of feeling to be had from what is essentially the name of the channel with one letter turned sideways.

3NBC Logo Makes Us Buy Stuff

Most people know that the NBC logo is a peacock; that part isn’t a secret. But many fail to ask why the peacock is there in the first place. It was all a marketing trick to make people buy color televisions. At the time of the logo’s development, NBC was owned by the electronics company Radio Corporation of America (RCA). Color televisions were just beginning to emerge and RCA wanted a way to show the public that the relatively high price of the units was worth the enhanced experience of viewing in color. They needed a logo that required color to be fully appreciated, reminding viewers with black-and-white units that they were missing out. Rainbows were rejected as too obvious, butterflies were too tame and eventually thepeacock was selected, bringing with it the connotation that NBC was proud of its new color programming because of the then-common phrase “proud as a peacock”.

2The Amazon Logo Represents Diversity And Smiles

The Amazon logo looks fairly simple at first glance. The company’s name,Amazon.com, in bold black lettering with a simple yellow line curving underneath. But what does that arrow represent? It’s intended to be two things. It represents the smile customers should find on their faces after a great Amazon experience. The position of the yellow line forms a visible smilewith each “a” in the word acting as the eyes.

The yellow line is also an arrow, beginning at the first “a” and spanning over to “z”. This signifies the diversity among Amazon’s products—”everything from ‘a’ to ‘z’ ”—as well as denoting a link to the diversity in the Amazon forest itself. At one point this logo was animated with the yellow arrow beginning at the “A” and slowly growing out towards the “z”, but it was later changed for being too phallic.

1The Pepsi Logo Represents Everything

The Pepsi logo is a simple circle. The top half is red, the bottom half is blue, and a wavy white line runs through the center. The colors intentionally represent the American flag, but that’s just scratching the surface of this simple globe. Pepsi spent hundreds of millions on their current logo, which is very similar to their previous ones, but tweaked in a way that it (apparently) means a lot more.

When submitting the new logo, the branding agency hired by Pepsi presented a 27-page document explaining the many, many connotations their design represented. According to this document the new logo represents the Earth’s magnetic field, feng shui, Pythagoras, geodynamics, the theory of relativity, and plenty more. Makes you wonder if the logo is working as intended or if the branding company lied their way into a big fat check.