7 MOST POWERFUL BRANDS IN THE WORLD
1. APPLE
Technology giant Apple has been ranked the most powerful brand by Forbes. At No. 2 is rival Microsoft, and global beverage giant Coca-Cola is third. Here's a list of the top 10 global brands.
Apple | Rank 1 | Brand value: $87.1 billion
The company manufactures a range of computers, mobile phones and media playing devices, the most popular among them being the iPod, the iPhone and the iPad.
2.MICROSOFT
Microsoft | Rank 2 | Brand value: $54.7 billion
Following Apple is Microsoft, another technology giant, which was once the undisputed market leader in this space. The company is engaged in developing, licensing and supporting a range of software products and services.
3. COCA-COLA
Coca-Cola | Rank 3 | Brand value: $50.2 billion
The beverage company owns or licenses and markets more than 500 non-alcoholic beverage brands, including soft drinks and juices, ready-to-drink teas and coffees, and energy and sports drinks.
4. IBM
IBM | Rank 4 | Brand value: $48.5 billion
International Business Machines Corp. (IBM) is an information technology company, which operates under five segments: Global Technology Services, Global Business Services, Software, Systems and Technology, and Global Financing.
5. GOOGLE
Google | Rank 5 | Brand value: $37.6 billion
The technology company, a global search engine giant, is now moving into other spheres. The company offers services such as Google Maps and Google Earth, apart from the popular Android mobile operating system.
6. INTEL
Intel | Rank 6 | Brand value: $32.3 billion
Intel Corporation designs and manufactures integrated digital technology platforms, which it sells to computer manufacturers the world over.
7. Mc. DONALDS
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